Pikova

2026

India’s most honest form of water

Himalayan mineral water delivered in Gurugram. The launch film, the 3D the product was built in, and the language underneath both.

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The Pikova launch film: the Gurugram skyline at night, a single drop falling into stillness, the sealed twenty-litre vessel lit against deep green, panels naming white-glove delivery and the non-reusable model, closing on the words Pikova Water.
A 3D render of the glass vessel turning slowly on a dark reflective surface, the words approved by nature curving around its seal.
Pikova’s founder seated at a desk in a dark green panelled office, gold-framed wall lights on either side, a candle at one end of the glass top.
A close 3D render of the vessel’s shoulder, the gold peacock emblem catching light through beaded condensation.
A 3D render of the sealed cap and neck of the vessel, covered in condensation against deep green.
A 3D render of the vessel with a fall of green silk behind it, lit low against near-black.

OnePlus Campus Dominate

2026

A microsite that had to keep score

The tournament site for Campus Dominate Season 3, a ten-city college esports tour. Registration with WhatsApp sign-in, live brackets, a truck locator, and a gallery that filled up while the tour was still moving.

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The OnePlus mark in white on near-black: a square outline containing the numeral 1, with a plus sign breaking out of the top right corner.
The tournament format section: three numbered cards for Day 1 Qualifiers, Day 2 Playoffs and Day 3 Grand Finale, the last one filled acid green, with arrows running between them.
The tour route: a horizontal timeline of ten cyan stops from Pune on 29 June through Hyderabad, Bengaluru, Vadodara, Ahmedabad, Jaipur, Chandigarh, Delhi and Gurugram to Noida on 19 August, with a small truck marker partway along and the final stop picked out in cyan.
The registration page: fields for full name, email and phone number with a country selector, a note that the OTP will be sent via WhatsApp, and a link for players who have already registered, beside the campaign key visual.
The leaderboard page: a row of college filter chips above a tournament bracket running from quarter finals to finals with live scores, and a champion card naming Team Telugu of St. Peter’s University.
The gallery, headed MVPs of Today: a three-column grid of photographs from the campus stops: students with phones, the branded canopy, crowds around the truck.
The Creator Lobby page: the two prize tiers, Campus Winner and Tour Legend, a four-step how-to-participate row, and the registration form beneath.
Three phone screens side by side: the bracket page with its college chips and a prompt to swipe for the full structure, the Creator Lobby prize cards, and the photo gallery.
The truck locator schedule, with the grand finals pinned as the final stage at Bennett University on 21 August.
The prize section: What’s at Stake, with ₹10,00,000 set large in cyan and the line Think you’ve got game underneath.
The device row headed Strikes Fast. Stays Cool.: the OnePlus Nord 6, Nord CE6 and Nord CE6 Lite, each with a Buy Now button.
The previous seasons band: three photographs of past events set into an acid green panel behind the word Highlights.
The FAQ section, headed Mission Briefing, as a list of collapsed questions about the season, eligibility and registration.

Bleubacks

2026

Structure that preceded the trend

A fashion house founded by architects, positioned against slow heritage. Identity, the colour and type system, the manifesto film, and the campaign that carries it.

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An illustrated woman in a long cream coat and dark glasses walking left to right past blocks of lapis blue, carrying a black case stamped ARCHITECTURAL PLANS, before the frame settles on the Bleubacks India wordmark.
The Bleubacks wordmark in black on white: widely letterspaced serif capitals, with INDIA set smaller and centred beneath.
The Lazuli Stone palette: five swatches (black, white, powder blue, lapis and silver) standing against a photograph of polished lapis lazuli flecked with pyrite, the wordmark above them.
The Bleubacks type system, each level labelled down a rule at the left: Ballet for the accent, Cinzel for page titles and secondary titles, EB Garamond for subtitles and buttons, and the body face carrying the brand paragraph.
The manifesto film: footage of men dressing and waiting, pushed into a single hard blue, with lines of the manifesto typed along the bottom of the frame.
The launch teaser: a blue title card reading BLEUBACKS PRESENTS, then black and white cuts (a car interior, a man seen from behind, a black panther turning towards the camera) before the wordmark surfaces out of the dark.
Two men sitting side by side on a blue velvet bench in a wood-panelled train carriage under chandeliers, one in a red jacket and one in ochre, both with their heads wrapped in blue cloth.
The same two men in the back of a car, shot close, the blue cloth over their faces catching the light against a red and an ochre jacket.
The two men riding black horses at a gallop across dry grassland below white hills, one swinging a rope in a wide loop against a clear blue sky.
The two men seen through two windows of a parked aircraft, one in red and one in ochre, faces wrapped in blue, waiting in the cabin.
The campaign illustration in full: a woman in a cream coat and black gloves walking with a leather case marked ARCHITECTURAL PLANS, against painted blocks of lapis blue on off-white.
A fitting in progress: a line of blue thread run down the spine of a bare back, pinned at the shoulder by one hand and held at the waist by another, the room blurred around the movement.
A wall of ink fashion sketches on cream cards, tiled edge to edge with lapis blue showing through the gaps between them.
The Bleubacks India wordmark in white, centred on a field of lapis blue denim twill.
The Bleubacks India lockup in white over a black and white photograph of four people leaning over architectural drawings spread across a table in a panelled room.
The Bleubacks site: shears laid across blue cloth under the line Engineered for the elite, then The 50 Pillars and Architectural Drops side by side.
The campaign board: reference imagery and blur shots on the left, and on the right the route from Instagram organic through boosted content to the site, PR and email capture.

Baela

2026

Silver is second gold

A hallmarked 925 silver house from Shri Lal Babu Jewellers. We built the mark, the film, the photography, the writing and the box it all arrives in.

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The Baela monogram rendered in three dimensions, a woman's profile cut into the counter of a gold B against deep red.
The Baela wordmark in red, the B carrying a woman's profile in its counter.
The B drawn in vector: anchor points and handles along the outline, the woman’s profile cut into the counter, guides crossing the letterform.
The Baela wordmark in a 3D viewport with the measurements called out: 11.1721 m across, 3.5726 m high, and the angles of each letter.
A Baela ring modelled as wireframe, the centre stone ringed with ovals and a band of pavé, before any material is applied.
The finished lockup: BAELA in white over a bridal frame washed deep red, with Handcrafted, Timeless, Exquisite beneath it.
The Baela brand statement set in gold on deep red inside an arched border, ending on the line silver is second gold.
A Baela polki ring in gold setting, photographed on white at an angle so the stones catch the light.
The Baela packet: the wordmark in gold on deep red, with Shri Lal Babu Jewellers, India set beneath it.
A Baela emerald and kundan ring turning slowly on white.
A Baela ring ringed with oval rubies around a kundan centre, shot on white at an angle.
Campaign artwork: a Baela pendant on a fine chain against near-black, above the line some pieces are not worn to be seen.
The butter paper, the Baela monogram tiled in gold across deep red.
The thank-you card: Thank you for your purchase in gold script, asking the customer to tag the brand with their memories.
A Baela bracelet alternating emerald stones with kundan, photographed flat on white.

Ashirwad Engicon Group

2026

An address built for tomorrow

A Patna developer selling apartments at IOB Galaxy Phase II. We ran the campaign that put the project on the road, in the paper and on the letterhead.

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The Ashirwad Engicon Group mark assembling in three dimensions: a grid of gold blocks gathers into the gold roofline, navy towers rise beside it, and the lockup settles with ASHIRWAD ENGICON GROUP beneath.
The billboard in place above a city road at dusk, reading Your next address won't wait, with a scale model of the tower alongside.
The full-page press ad held open, reading Laying the foundation for a life you'll love, above a render of the completed towers and the booking number.
The Ashirwad Engicon Group letterhead: the mark top left, a gold rule across the head, and the contact details along the foot.
The IOB Galaxy Phase II hoarding: the tower render running full height, with the project name, Ashirwad Engicon Group, and An Address Built for Tomorrow set in panels across it.

Odyssey Heritage

2026

A mark that has to survive a phone screen

A travel LLP out of Noida. Identity, the film that assembles it, and the stationery a first-time client actually sees.

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The Odyssey Heritage mark assembled: an orange sun with palms cut out of it, a teal plane trailing a line across the disc, and the wordmark beneath.
Both faces of the Odyssey Heritage card, angled and overlapping on warm sand: the reverse carrying the mark on a pale teal pattern of palms, planes, ships and passports, and the front in orange with the holder's name, title and contact details.
The Odyssey Heritage LLP letterhead, the mark and company details across the head and a teal footer band carrying the website and phone number.

Prangan Studios

2026

No big lights

An interior design studio. We run the social: the calendar, the films, and the way finished rooms are cut for a feed rather than a portfolio.

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The Prangan film: afternoon light across a wooden table with a woven mat, a glass and a phone, under the line a No Big Lights type of person.
The Monarque: a long black pool running down a white arched courtyard, sun loungers and palms on both sides, the name set above the far arcade.
A living room under exposed wooden beams: a tan sofa, a low travertine table, a rattan pendant and a row of framed prints along the back wall.
A rooftop terrace at sunset: a curtained daybed and low seating against the city skyline, candles lit along the parapet.
A bedroom in warm brown, a lit arc set into the wall behind the bed and a planted corner beside it.
A pale bedroom with black bedside lamps, a single framed print and full-height curtains open to the window.
A kitchen in warm brown cabinetry with a black tap, pans hung on a rail and a window over the sink.
A bathroom in pale stone: a freestanding tub, a black-framed shower screen and a wall-hung vanity under a strip of cove light.

Axis Designer

2026

The stand is the pitch

Exhibition stands for textile manufacturers. The films cover the bare shell, the build, and the floor on the morning it opens.

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A walkthrough of the finished exhibition floor: signage reading Boutique Living, product bays, arched openings and seating, filmed at walking pace down the aisle.
The before and after cut: a worker painting the Indo Count name onto a bare panel, then the same stand finished, with lit shelving, folded stock and a fitted meeting room.
The build in progress: ladders against half-finished walls, panels being carried in, a floral print being hung, and crates still open on the floor.
The Indo Count stand: a long white facade of glazed steel doors under the name in black, with bedding displays visible through the glass.
The Sumilon Industries stand: a product wall of framed samples, a slatted timber ceiling and a white meeting table with chairs.
A stand built from a run of white arches on a yellow-green floor, each arch framing a bay of textile samples.
The Sleep Safe stand in mint and white: curved signage over a wall of product panels, with tables and rattan chairs set out in front.
The Creative Group stand: timber panelling and planting behind a long table laid with folded fabric, cushions and swatch books.
A wide view of the Sumilon stand from the aisle, its corner open on two sides with sample boards, a counter and seating inside.
A detail of a stand: a slatted timber screen with product shelved into it, beside an information wall and a small meeting setting.

The Boat and Beyond

2026

A boat on a hillside

A boutique stay in the hills, sold on the things a listing photograph never shows. A walkthrough film, a short cut for social, and the stills pulled from both.

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The short cut: the approach to the property, the boat on its deck above the pool, the rooms and the terraces, ending on the mark.
A red and yellow wooden boat set on a dark deck under a pergola, the hills falling away beyond the railing.
The two-minute walkthrough: the stone path up to the building, the glazed rooms, the bath, the lounge, the terraces, and the property lit at night.
A freestanding bath on terrazzo beneath a wide window with timber blinds, a plant and a round mirror beside it.
A black steel-framed glazed wall running the length of a room, looking out over the hills.
A stone-walled room opening through full-height glazed doors onto planting and the valley beyond.
A lounge with a patterned sofa, a wooden trunk for a table and a framed television on a pale wall.
A wrought-iron table and two chairs on a stone terrace, planting spilling over the low wall behind them.
The property after dark: three storeys of terraces lit warm against the hillside.

OneGram Organics

2026

The hands are the proof

An organic farm brand: Kadaknath eggs, cold-pressed oils, spices and vegetables. Two films, the packaging, and the system that holds the range together.

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The storytelling film: hands washing produce under a running tap in a stone basin, a farmer crouched among the rows, and roots pulled from the ground with the soil still on them.
The highlight film: cold-pressed oil poured into a bottle, dried red chillies tipped into a bowl, turmeric falling in a stream, and a row of filled bottles.
The egg carton: a moulded white six-egg tray with the label wrapped across the front, the black Kadaknath bird on cream at the left and the OneGram Organics mark on peach at the right.
The label artwork on cream: the black Kadaknath bird standing over a single egg beside the OneGram Organics mark in a rounded outline, with Kadaknath and desi eggs set beneath it in deep green.
The brand pattern: capsule shapes in crimson, orange and two greens, alternating the OG monogram with a bottle, a leaf and an egg, beside the logo on lime.
The colour page: the logo shown on crimson, orange, dark green, light green, lime and cream, with a note to keep it readable and never to recolour or crop it.
The same label on peach, with the mark and type in black rather than green.