Pikova

2026

India’s most honest form of water

Himalayan mineral water delivered in Gurugram. The launch film, the 3D the product was built in, and the language underneath both.

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What was in it

  • Brand communication
  • Film direction
  • 3D & product renders
  • Social direction
  • Website
  • LinkedIn
  • PR groundwork
  • Meta strategy

“One source. More than 250 feet deep.”

Pikova

The Pikova launch film: the Gurugram skyline at night, a single drop falling into stillness, the sealed twenty-litre vessel lit against deep green, panels naming white-glove delivery and the non-reusable model, closing on the words Pikova Water.

The film

Twenty-five seconds, no voice. Gurugram at night, then the claim, then the vessel and the two promises the brand actually rests on: white-glove delivery, and a jar that is never refilled. It closes on the name and nothing else. Pikova is Himalayan natural mineral water drawn from one named aquifer more than 250 feet down, and it sits in the gap between the supermarket bottle and the imported luxury label.

A 3D render of the glass vessel turning slowly on a dark reflective surface, the words approved by nature curving around its seal.

Approved by nature

The product was built in 3D rather than photographed, so it can be turned, relit and re-cut without booking another shoot. The seal on the glass reads approved by nature. The build ran to about 200GB across two weeks and now carries the film, the site and every deck the brand walks into: specialist production rather than monthly content work, which is the part that rarely shows.

Pikova’s founder seated at a desk in a dark green panelled office, gold-framed wall lights on either side, a candle at one end of the glass top.

The founder, and the platform

Premium water is bought on trust well before taste, and at launch there was no shelf to prove anything on. So the founder carried the credibility instead: a LinkedIn presence built from roughly forty followers to four thousand, positioned and posted deliberately, so that PR, partnerships and premium discovery had somewhere to land before the product existed.

A close 3D render of the vessel’s shoulder, the gold peacock emblem catching light through beaded condensation.
A 3D render of the sealed cap and neck of the vessel, covered in condensation against deep green.
A 3D render of the vessel with a fall of green silk behind it, lit low against near-black.