OnePlus Campus Dominate

2026

A microsite that had to keep score

The tournament site for Campus Dominate Season 3, a ten-city college esports tour. Registration with WhatsApp sign-in, live brackets, a truck locator, and a gallery that filled up while the tour was still moving.

Visit project

What was in it

  • UI/UX design
  • Microsite development
  • Registration system
  • WhatsApp authentication
  • Media gallery
  • Deployment & maintenance
The OnePlus mark in white on near-black: a square outline containing the numeral 1, with a plus sign breaking out of the top right corner.

The job

Campus Dominate is a college esports tour. A gaming truck parks on campus, BGMI teams fight through three days, and the winners go to a grand final. Season 3 ran from 29 June to 19 August across ten stops. We designed and built the site the whole thing ran on (registration, brackets, schedule, gallery) and kept it up while the tour was still moving, which is the part that makes this different from a launch site.

The tournament format section: three numbered cards for Day 1 Qualifiers, Day 2 Playoffs and Day 3 Grand Finale, the last one filled acid green, with arrows running between them.

Three days, sixteen colleges

The format is fixed, and the site had to state it without a paragraph of explanation. Day 1 qualifiers, played on OnePlus Nord 6 handsets. Day 2 playoffs. Day 3 the grand final for a ₹10,00,000 pool. Three numbered cards, in the campaign’s own acid green and cyan, and a line at the bottom about needing a valid college ID.

The tour route: a horizontal timeline of ten cyan stops from Pune on 29 June through Hyderabad, Bengaluru, Vadodara, Ahmedabad, Jaipur, Chandigarh, Delhi and Gurugram to Noida on 19 August, with a small truck marker partway along and the final stop picked out in cyan.

The road

Ten stops between Pune on 29 June and Noida on 19 August. It is drawn as a timeline rather than a map, because the only thing a student needs from it is the date the truck reaches them. The truck locator page carries the same schedule with the grand final pinned at the end.

The registration page: fields for full name, email and phone number with a country selector, a note that the OTP will be sent via WhatsApp, and a link for players who have already registered, beside the campaign key visual.

Signing in with WhatsApp

Registration is the part that has to work. Nobody is going to keep a password for a three-day tournament, so sign-in is a phone number and a one-time code sent over WhatsApp, the app already open on the phone they are registering with. Team registration, college selection and the player dashboard all sit behind that one step.

The leaderboard page: a row of college filter chips above a tournament bracket running from quarter finals to finals with live scores, and a champion card naming Team Telugu of St. Peter’s University.

The leaderboard

Results had to be public while the tour was still moving, campus by campus. The bracket filters by college, carries scores through quarter finals, semis and the final, and names the champion underneath: Team Telugu, out of St. Peter’s University. On a phone it scrolls sideways rather than shrinking into something nobody can read.

The gallery, headed MVPs of Today: a three-column grid of photographs from the campus stops: students with phones, the branded canopy, crowds around the truck.

The gallery

Photography came off each campus while the tour was still running, so the gallery had to absorb a few hundred images without anyone rebuilding the layout. It is the heaviest page on the site and the one with the least excuse for being slow, which is most of why it is built the way it is.

The Creator Lobby page: the two prize tiers, Campus Winner and Tour Legend, a four-step how-to-participate row, and the registration form beneath.

Creator Lobby

A second competition running beside the tournament, for the people filming it. Post a reel, tag the campaign, and the best creator on each campus takes a pair of OnePlus Buds 4, with a Nord 6 for one creator at the end of the tour. Same registration path, different prize, so it cost one form rather than a second product.

Three phone screens side by side: the bracket page with its college chips and a prompt to swipe for the full structure, the Creator Lobby prize cards, and the photo gallery.
The truck locator schedule, with the grand finals pinned as the final stage at Bennett University on 21 August.
The prize section: What’s at Stake, with ₹10,00,000 set large in cyan and the line Think you’ve got game underneath.
The device row headed Strikes Fast. Stays Cool.: the OnePlus Nord 6, Nord CE6 and Nord CE6 Lite, each with a Buy Now button.
The previous seasons band: three photographs of past events set into an acid green panel behind the word Highlights.
The FAQ section, headed Mission Briefing, as a list of collapsed questions about the season, eligibility and registration.