Ashirwad Engicon Group
2026
An address built for tomorrow
A Patna developer selling apartments at IOB Galaxy Phase II. We ran the campaign that put the project on the road, in the paper and on the letterhead.
What was in it
- Campaign
- Out of home
- Social
- Stationery
“Every individual dreams of owning a home — we at Ashirwad want to be the blessing that helps fulfil this dream.”
Ashirwad Engicon Group
The client
Ashirwad Engicon Group builds in Patna. Ashirwad means blessing, which is not decoration here. It is the whole promise the company makes, and it is what its own vision statement leans on. A first flat in Bihar is rarely an investment decision. It is the decision, and the buying takes months of family conversation.
Out of home
A hoarding and a billboard, both built around the render rather than beside it, so the building is the picture instead of an inset. Read at speed from a road: the project name, the developer, the city, a number. Nothing that needs a second pass.
A full-page press ad for a market where the newspaper still sells property. The line runs quiet, “laying the foundation for a life you’ll love”, and the phone number is set large enough to be read across a breakfast table, because that is how the call actually gets made.
The stationery
The letterhead carries the same navy and gold as the campaign. Small thing, but a builder asking a family for a booking amount is judged on whether the paperwork looks like it came from a company that will still be there at possession.
